Digital Marketing Manager

Job Summary:

  • This Digital Marketing Manager position at Pivot Point Consulting will lead and oversee all digital campaigns, paid and organic lead generation, HubSpot marketing and KPI reporting
  • Remote +/or in office (Nashville, TN)
  • Competitive salary with full benefits (medical, dental, vision, HSA, 401k, PTO and more)

Role & Responsibilities:

  • Develop and oversee all digital marketing channel and campaign strategies including paid social and search, HubSpot email marketing, website SEO and organic social strategy
  • Direct and collaborate with Pivot Point’s marketing team to enable timely, efficient implementation of strategy and campaigns
  • Successfully build, plan and implement paid digital marketing strategies
  • Plan, test and deploy new relevant digital strategies to grow audiences and support lead generation
  • Oversee HubSpot strategy, segmentation, execution and reporting
  • Oversee creative strategy with designer and SMEs to ensure copy and design are consistent with marketing strategy
  • Partner with Vaco Global marketing to realize efficiencies and ensure consistency with other Vaco brands
  • Overall all digital marketing agency relationships including requirements, deliverables and results
  • Provide trusted, subject matter expertise on all digital marketing best practices and trends
  • Define KPIs, measure ROI and report on all digital channel performance
  • Define and oversee digital marketing budget
  • Improve conversion rates of paid and organic lead generation
  • Lead and mentor other marketing team members

This opportunity is for you if you have/are:

  • Minimum of 5 years B2B digital marketing experience
  • Demonstrable experience leading and managing paid digital marketing campaigns with successful outcomes and impact
  • Data-driven, a strategic digital marketer with a proven track record of increasing digital channel performances and lead generation
  • A smart risk-taker who understands how to run tests and make data-driven decisions
  • Strong analytical skills, detail-oriented and driven by achieving short- and long-term goals
  • Experience effectively managing digital marketing agency partners to realize KPIs/ROIs
  • Proven track record optimizing existing and launching new organic and paid search/social and digital advertising efforts
  • A proactive communicator that takes the time to keep key teams and stakeholders informed
  • Expert knowledge of Google Analytics, HubSpot, and other digital marketing platforms
  • Outstanding time-management skills
  • Strong verbal and written communication skills
  • Great interpersonal and communication skills
  • Positive, high-energy attitude with a strong ownership mentality from planning to execution
  • Quick learner with the ability to solve problems independently
  • Opportunity to support multiple functions and develop in an entrepreneurial, high growth company
  • (Bonus) Healthcare marketing experience
  • (Bonus) Marketing agency experience
Vaco, LLC (“we,” “our,” or “Vaco”) respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California (“consumers” or “you”). For additional details, click here.

California residents may also access Vaco’s HR Notice at Collection for California Applicants and Employees.

Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Apply Now!